In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth: 🔥 Finance Integration • Consumer affordability data • Why cash-only strategies cost jobs • The psychology of payments • Simplifying programs for your sales team 🔥 Marketing Strategy for Profitable Growth • Using historical data to predict the seasons • How to divide traditional, non-traditional & experimental budget • KPIs t...
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In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth: 🔥 Finance Integration • Consumer affordability data • Why cash-only strategies cost jobs • The psychology of payments • Simplifying programs for your sales team 🔥 Marketing Strategy for Profitable Growth • Using historical data to predict the seasons • How to divide traditional, non-traditional & experimental budget • KPIs t...
FFS - Insights from Liz (DiStefano Concrete Coatings)
FFS: Fitz & Franson Show
53 minutes
2 months ago
FFS - Insights from Liz (DiStefano Concrete Coatings)
In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings — a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts. Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what i...
FFS: Fitz & Franson Show
In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth: 🔥 Finance Integration • Consumer affordability data • Why cash-only strategies cost jobs • The psychology of payments • Simplifying programs for your sales team 🔥 Marketing Strategy for Profitable Growth • Using historical data to predict the seasons • How to divide traditional, non-traditional & experimental budget • KPIs t...
