The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
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The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
Why Some Cities Win: Lessons from the 2025 City Brand Barometer
Field Notes
20 minutes
2 months ago
Why Some Cities Win: Lessons from the 2025 City Brand Barometer
In this episode of Field Notes: Insights and Observations for the Travel Marketer, Eric Hultgren sits down with Ben Knapp, Brand Strategist at Saffron Brand Consultants, to unpack this year’s City Brand Barometer—a deep dive into why some cities rise in global rankings while others fall behind.
Ben shares powerful insights on:
The evolution from place branding to placemaking
How cities can close the perception–reality gap
The role of AI and online sentiment in shaping travel decisions
Why smaller, lesser-known destinations are poised to thrive in 2026
From Madrid’s brand alignment to the rise of Dubai and the rebirth of smaller communities, this episode explores how cities can turn authenticity into competitive advantage.
👉 Download the full report: https://bit.ly/3WNO4o5
Field Notes
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
