"There is always going to be people that don't like change and we experience that all in our lives all the time... but if you take those people on a journey with you and sell the brand to them in a way that can resonate with them, then they will forget about that pretty quickly ."

Tara Campbell-Barry is the Creative and Brand Lead at NRL franchise, Gold Coast Titans. The Print and Graphic Arts Graduate from RMIT earned her stripes as the sole designer for Ticketmaster Australia/New Zealand before a six year stint at AFL club Richmond and then the Titans.

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Creative to the bone, Tara has dipped into freelance work from time to time and dabbled in other medium such as music, but it is "big brands with many eyes" where she thrives.

We talk about her time at Ticketmaster; particularly who and what set her up to succeed in the industry, Richmond; the dark years and the golden ones, and now life at the Titans.

Tara gives the inside scoop on team meeting rituals, behind the scene video/graphics content and projects that never make it to the public eye.

We discuss the importance of female representation in the industry, who inspires her as well as her eagerness to continue paying it forward to the next generation of female creatives.

Tara shares her perspective on the "buy in" for the club you work for, artificial intelligence, experience vs certificates, professional development, imposter syndrome, leadership and more.

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