Fight or Flight Voices from the edge. Lessons from the fire. We don't chase guests. We find people doing the work—quietly reshaping the worlds of design, sport, warfare, movement, code, commerce, and spirit. Olympians, generals, philosophers, founders, poets—names known and names waiting. Each arrives with something earned. A story formed under pressure. A decision made when nothing was guaranteed. These are not performances. These are transmissions. Our mission is simple: To amplify what’s real. To mentor what’s emerging. To hold space for those building BTR™ in their own way.