This week I'm chatting with Jonathan, who is reimagining fitness tracking specifically for sports in order to measure things like steps, jumps, and pivots. The origin story is a fun one - sometimes building hardware just happens serendipitously!

Takeaways:

• Go after the underserved. For example: Fitness tracking for youth sports.
• Think about who the purchasing decision maker is for your product. In this case: parents & coaches.
• Build a community to empower users to compare their data with friends, creating a sense of competition and motivation.

🔗 Check out Laceclips at laceclips.com

(Sorry for the audio - this is the last episode without a real mic! Thanks for being here so early on my journey ❤️)

Chapters (thanks AI)

00:00 Introduction and Product Overview

01:34 Target Audience and Market Need

04:53 Sports-Specific Tracking

05:49 Differentiating Factors and Software Features

07:16 Competition and Motivation

08:46 Coaches and Team Usage

10:26 Personal Impact and Data Analysis

12:27 Manufacturing and Production

14:35 Customer Feedback and Iterative Process

23:55 Challenges and Advice for Hardware Startups

31:52 Expanding Beyond Sports and GPS Integration

33:01 Where to Find More Information and Support

Keywords: hardware, engineering, product development, business, fitness, tracking, wearables, sensors