In this episode, Monica chats with Kat Urban, SVP & Head of Production at R&R Partners, about her journey from starting as an aspiring copywriter to becoming an award-winning producer with over 15 years global production experience. Kat discusses her transitions within the industry, including her work on notable campaigns for brands like Adidas, Airbnb, and QuickBooks, and shares her insights into the importance of collaboration, understanding audience engagement, & the role of no...
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In this episode, Monica chats with Kat Urban, SVP & Head of Production at R&R Partners, about her journey from starting as an aspiring copywriter to becoming an award-winning producer with over 15 years global production experience. Kat discusses her transitions within the industry, including her work on notable campaigns for brands like Adidas, Airbnb, and QuickBooks, and shares her insights into the importance of collaboration, understanding audience engagement, & the role of no...
#023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham
Filmmakers In Advertising
52 minutes
1 year ago
#023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham
Today we chat with Megan Cunningham, founder of Magnet Media. In this episode, Megan discusses: Apple as Magnet Media’s first clientLeveraging knowledge in the tech space to start a companyThe biggest mistake filmmakers make when approaching brands and how to pivot your approachMagnet Media’s “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developedThe State of the Story trend reports and summitsThe magic of AI Megan Cunning...
Filmmakers In Advertising
In this episode, Monica chats with Kat Urban, SVP & Head of Production at R&R Partners, about her journey from starting as an aspiring copywriter to becoming an award-winning producer with over 15 years global production experience. Kat discusses her transitions within the industry, including her work on notable campaigns for brands like Adidas, Airbnb, and QuickBooks, and shares her insights into the importance of collaboration, understanding audience engagement, & the role of no...
