In an ever-evolving financial landscape, banks are keenly interested in understanding how to appeal to younger generations, particularly millennials. The latest edition of our Financial Services Intelligence Update delves into the findings of the 2024 U.S. Retail Banking Satisfaction Study, offering critical insights into what millennials expect from their banking relationships.

This video unpacks key areas of focus for banks aiming to attract, retain, and deepen relationships with the millennial demographic before they commit to other financial institutions. From digital innovation to personalized customer service, find out what factors are pivotal in shaping the banking preferences and satisfaction of younger customers.

BONUS MATERIAL AVAILABLE: Enhance your understanding with our exclusive insights on the overall satisfaction (OSAT) rates of different generations with their primary retail banks. Additionally, gain access to in-depth analysis on the seven dimensions crucial to overall banking satisfaction.

Don’t miss out on these valuable insights. Watch now to ensure your bank is aligned with the needs and preferences of the millennial generation.

Download our exclusive report on satisfaction levels by generation here: https://hub.jdpower.com/download-satisfaction-levels-by-generation

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