Ep. 17 - Basic Profiling for User Recruitment

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Finders to Builders - A UX Research Show

Julian Della Mattia

34 episodes

6 days ago

Building a UX Research practice from scratch? You’re not alone! Join host Julian Della Mattia for weekly insights on transforming from a team of one into a thriving research operation. Learn proven strategies for securing stakeholder buy-in, demonstrating research value and scaling your impact. Each episode features real-world stories and actionable advice from researchers and industry leaders who've been there and done that. Perfect for solo researchers, research leaders and anyone championing user research in their organization. Ready to level up your research game? Subscribe now!

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Ep. 17 - Basic Profiling for User Recruitment

Finders to Builders - A UX Research Show

11 minutes 57 seconds

8 months ago

Ep. 17 - Basic Profiling for User Recruitment

In this episode, I discuss how to profile your users for participant recruitment in user research.

By creating a detailed differentiation between your users, you'll learn how to effectively contact and recruit them for your studies.

Using simple tools, I demonstrate a structured method you can use when you arrive as the company's first researcher to categorize and assess your user base, considering factors like response time, recruitment costs, and user roles.(01:17) Intro(02:01) Overview of User Profiling for Recruitment(02:59) Creating a User Differentiation Table(04:35) Detailed Breakdown of User Categories(07:25) Recruitment Strategies and Considerations(11:29) Conclusion and Additional Resources

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