Ep 24 - Understanding and Tracking Impact in UX Research

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Finders to Builders - A UX Research Show

Julian Della Mattia

34 episodes

1 week ago

Building a UX Research practice from scratch? You’re not alone! Join host Julian Della Mattia for weekly insights on transforming from a team of one into a thriving research operation. Learn proven strategies for securing stakeholder buy-in, demonstrating research value and scaling your impact. Each episode features real-world stories and actionable advice from researchers and industry leaders who've been there and done that. Perfect for solo researchers, research leaders and anyone championing user research in their organization. Ready to level up your research game? Subscribe now!

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Ep 24 - Understanding and Tracking Impact in UX Research

Finders to Builders - A UX Research Show

12 minutes 50 seconds

6 months ago

Ep 24 - Understanding and Tracking Impact in UX Research

In this episode of Finders to Builders, we delve into the hot topic of impact in UX research.

We discuss the reasons behind the request to showcase research impact, ranging from senior management's interest in understanding the value of research to scenarios where the company questions the need for a research department.

We talk about the four types of impact: direct, guidance, knowledge availability, and accumulated knowledge.

Tune in for practical tips on how to effectively showcase the impact of your UX research.

(00:57) Introduction to Impact in UX Research
(01:26) Reasons for Showcasing Research Impact
(03:46) Improving Perception of Research
(04:53) Types of Research Impact
(08:42) Tracking Research Impact
(10:42) Building Relationships for Better Tracking
(12:14) Conclusion and Final Thoughts