In this episode, I discuss the evolving role of researchers in organizations, drawing on a football analogy to explain the shift from a 'striker' mentality to a 'playmaker' approach.

As companies face changes with AI, product discovery, and the distribution of research teams, researchers must leverage their skillset in new ways.

By adopting a playmaker mindset, researchers can help elevate everyone's understanding and use of data, ensuring better decision-making and greater company success.

Tune in to learn how this shift can positively impact the research industry and enhance the value of researchers across the board.

(0:11) Introduction and Warm Welcome
(1:15) Researchers as Playmakers: A New Role
(1:32) Challenges and Opportunities in Research
(2:48) From Strikers to Playmakers: Changing Mindsets
(5:00) The Playmaker's Role in Research
(6:57) Practical Applications of the Playmaker Role
(10:54) The Future of Research and Final Thoughts