Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...
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Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...
EP40 - There is Always the Next and the Never Done with Meghan Nameth
Fine Tune with Corby Fine
20 minutes
3 years ago
EP40 - There is Always the Next and the Never Done with Meghan Nameth
As marketing teams change their focus from successful campaign launches to measuring outcomes in an agile operating model, there is a fundamental shift requiring significant trust from the rest of the organization taking place. As Meghan Nameth describes, it is probably the biggest leap of faith that an organization can take, as most people, especially in senior executive positions, are used to seeing everything before it happens. In an agile, outcomes based world, things are very different.L...
Fine Tune with Corby Fine
Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...
