Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
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Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
Breaking Brand Perceptions | Black 13 Tattoo Parlor
Finely Crafted
27 minutes 49 seconds
7 years ago
Breaking Brand Perceptions | Black 13 Tattoo Parlor
Black 13 Tattoo Parlor has become a landmark destination for world travelers seeking some of the best tattoo artists in a myriad of different styles. Black 13 was a leader in shifting the perception (particularly in the Bible Belt) that tattooing is a true artform and a brand is much bigger than the actual, final product. On this episode, we speak to Black 13 owner, Doy Gardner about how he got started, the trials therin, and how a truly great brand is built on the backs of excellent and intentional people.
Finely Crafted
Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.