Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
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Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
Fat Bottom Brewing established itself early on during the craft beer renaissance in Nashville. Since then, they’ve grown exponentially, moving to a new, much larger location and expanding their product line and distribution within the state of Tennessee and throughout the Southeast. Zach Easterwood, a good friend, client, and all around GGTK, sat down with us to chat about how the brewery has evolved and grown over the years, obstacles they’ve faced along the way, and most importantly, how doubling down on quality and placing more importance on their brand image has been integral to their success both now, and as they continue to grow.
Finely Crafted
Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
