Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
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Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
Are you offering a consistent experience at every intersection and touchpoint of your brand? Each episode this season builds on each other as we navigate you, fine listener, through our branding process, and Brand Essence is where Action (what you do) meets Identity (who you are).
Today we unpack how a brands like Dollar Shave Club and Simple nail their execution of Brand Essence - and how you can carry out the what and the why of your brand every day.
Finely Crafted
Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
