FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
176 episodes
1 week ago
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
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Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
27 minutes
12 months ago
#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience. Tune in to learn how accessible design can drive revenue growth and customer satisfaction. He...
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
