FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
178 episodes
2 weeks ago
We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe. Andy has a rare perspective, hav...
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We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe. Andy has a rare perspective, hav...
#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
11 minutes
1 year ago
#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. You can connect with Jodi here. And the links she mentioned are here: 95/5 in market / out market rule LinkedIn comedian Ken Cheng
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe. Andy has a rare perspective, hav...
