FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
176 episodes
1 week ago
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
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Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
42 minutes
9 months ago
#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data heart of businesses. Gain cutting-edge insights on aligning sales and marketing and making impactful forecasts using data. Whether yo...
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with human...
