FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi Norris
178 episodes
2 weeks ago
We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe. Andy has a rare perspective, hav...
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We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe. Andy has a rare perspective, hav...
#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
26 minutes
3 months ago
#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity
In light of AI search, is SEO dead? Not so fast. Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct. Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other. Disclaimer: Clarity is the...
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it's where B2B marketing is headed, but we there's a lot of improvement needed beforehand. On this episode of FINITE, we're joined by Andy Lambert, the entrepreneur who scaled ContentCal to 30,000 users before selling the business to Adobe. Andy has a rare perspective, hav...
