The real threat of AI-enabled fraud might not be what you think – hear from an expert on what you need to be focusing on right now.



Detailed Summary:



In this episode of the Finovate podcast, host Greg Palmer interviews Christopher D’Aprile, Director of Business Development at PrivacyGuard, following his keynote presentation at FinovateFall. D’Aprile brings over 30 years of experience in the financial services industry, having worked at major institutions including MBNA Bank, NASCAR, Allstate, and Kobe Marketing before joining PrivacyGuard. The conversation centers on the growing threat of identity theft and how financial institutions can better protect their customers in an increasingly digital landscape.



The discussion reveals alarming trends in identity theft rates, which typically hover around 9-10% but spiked to 12-13% during the pandemic due to increased digital banking adoption and government money transfers. Chris explains that while deepfakes capture public attention, the real AI-driven threat lies in fraudsters becoming more efficient at targeting victims through sophisticated data analysis and demographic profiling. Rather than focusing on complex deepfake technology, criminals are using AI to identify vulnerable populations and optimize their scam operations, treating fraud as a business with the same analytical approaches legitimate companies use for marketing.



The conversation goes on to highlight critical gaps in how financial institutions approach identity theft protection. While many banks provide educational resources on their websites, D’Aprile emphasizes that identity theft restoration is too complex for a DIY approach and requires professional assistance. He advocates for banks to partner with specialized third-party providers like PrivacyGuard to offer comprehensive, white-labeled solutions that can generate revenue while providing customers protection at reduced costs. Looking forward, Chris discusses emerging features including scam protection, data scrubbing services, reimbursement for stolen funds, and offensive capabilities that allow consumers to report fraudulent websites for takedown, giving victims the ability to "punch back" against criminals.



More info:



Tenerity PrivacyGuard: https://www.tenerity.com/privacyguard/ ; https://www.linkedin.com/company/tenerity/



Christopher D’Aprile: https://www.linkedin.com/in/christopher-d-aprile-0928aa3/



Greg Palmer: https://www.linkedin.com/in/gregbpalmer/



Finovate: https://www.finovate.com; https://www.linkedin.com/company/finovate-conference-series/



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