From Retail Secrets to Credit Union Growth: Vertice AI’s Playbook

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Fintech Combine

59 episodes

1 week ago

Welcome to the Fintech Combine! This is the series where we talk with, and sometimes about, community financial institutions, their adoption of digital technology, which fintechs they are selecting and we mix it with just a little bit of tough love. So if you're ready, lets suit up and get out on the field!

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From Retail Secrets to Credit Union Growth: Vertice AI’s Playbook

Fintech Combine

43 minutes 41 seconds

1 month ago

From Retail Secrets to Credit Union Growth: Vertice AI’s Playbook

In this episode of the Fintech Combine, host Kris Kovacs sits down with Mitch Rutledg, co-founder and CEO of Vertice AI, to explore how community financial institutions can finally unlock the power of their data without massive teams or endless projects. Mitch shares his journey from leading advanced analytics at global giant SAS to building Vertice AI specifically for credit unions and community banks, and explains how smarter use of first-party data, AI-driven targeting, and intelligent agents can transform member engagement, lending and deposit growth, and indirect conversions. If you’ve ever felt “too small” to be truly data-driven, this conversation will change your mind.

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The Fintech Combine is Produced and Edited by Anson Beckler-Jones

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