In this episode of the What the FinTech? podcast, host and FinTech Futures editor Paul Hindle is joined by Marie-Gwenhaelle Geffroy, Head of Growth Capital at BNP Paribas, to explore the key start-up and funding trends in the European fintech space this year and learn more about BNP Paribas’ fintech investment strategy and how the bank works with new start-ups to help them scale and grow. The conversation covers how Europe’s fintech landscape has evolved in recent years and some of the defining focus areas across the region, which emerging technologies and use cases are picking up the most traction and showing the most potential moving forward, and Marie’s top tips for fintech founders looking to grow their businesses. And finally, we find out what fintech buzzword Marie wants to free from our Fintech Jail!