We want to talk to the people making the decisions in top Financial Services and fintech brands.
What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt?
Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
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We want to talk to the people making the decisions in top Financial Services and fintech brands.
What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt?
Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
5. First Direct: Understanding your brand ft. Chris Pitt
Fintech Marketing Podcast by 11:FS
36 minutes
4 years ago
5. First Direct: Understanding your brand ft. Chris Pitt
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.
Today's special guest is Chris Pitt, CEO at First Direct.
We take a deep dive into what makes makerting good, what Chris’ philosophy on marketing is, his journey from CMO to CEO, and share some valuable and practical advice on how to succeed in this industry.
He highlights the importance of driving change by getting people on board- not just telling them what to do, how to revert your attention back onto the customer rather than than the stakeholders, and how to try to be the boss you'd like to have.
This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.
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Special Guest: Chris Pitt.
Fintech Marketing Podcast by 11:FS
We want to talk to the people making the decisions in top Financial Services and fintech brands.
What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt?
Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
