This episode of Fire Your Boss is about the importance of email lists for businesses. The hosts, George Bruno, Frank Garon and Dan "T-Bone" Jones, discuss why email lists are so valuable and how to build and maintain them.

Here are the key points covered in the episode:

• The money is in the list: An email list is a valuable asset for any business because it allows you to stay in touch with potential and current customers.
• It's important to own your list: Don't rely on social media platforms to capture your email list. You should have your own domain and email marketing service.
• Back up your list regularly: It's important to back up your email list regularly in case something happens to your email marketing service.
• How to capture emails: There are many ways to capture emails, such as through lead magnets, popups, and signup sheets.
• Click-through rates and open rates: These metrics are important for measuring the success of your email marketing campaigns.
• How long does it take for people to become customers?: This can vary depending on the industry, but it's generally a good idea to nurture your leads with email marketing for several months before expecting them to buy.
• Every business needs an email list: No matter what type of business you have, you should build an email list.
• How to get people to sign up for your email list: Offer them something valuable, such as a free report or discount.