With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping them engaged. On this episode of FiredUp!, we dive deep into the state of the podcasting industry with industry veteran Andy King. We address the specific pain points of audience acquisition, the shift toward video-first content, and the critical question every marketer must ask: Does your brand really need its own show, or should you be leveraging...
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With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping them engaged. On this episode of FiredUp!, we dive deep into the state of the podcasting industry with industry veteran Andy King. We address the specific pain points of audience acquisition, the shift toward video-first content, and the critical question every marketer must ask: Does your brand really need its own show, or should you be leveraging...
Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enough. This episode of FiredUp! dives deep into the data and trends revealing why buyers are more self-reliant and how AI is acting as a "gatekeeper" to their shortlists. Join us as we explore what this means for your content strategy and how you can adapt to meet buyers where th...
FiredUp! - The Startup Marketing Podcast
With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping them engaged. On this episode of FiredUp!, we dive deep into the state of the podcasting industry with industry veteran Andy King. We address the specific pain points of audience acquisition, the shift toward video-first content, and the critical question every marketer must ask: Does your brand really need its own show, or should you be leveraging...
