In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
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In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On this episode of FiredUp!, we dive into the lost art of short form content and concise communication. The team breaks down the framework for developing a single, strong unified message based on your product-market fit, share powerful editing techniques, and discuss the "writing as...
FiredUp! - The Startup Marketing Podcast
In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
