In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
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In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in your narrative is amplified. If your core message is shaky, you're losing control of your brand story. On this episode of FiredUp, we dive into how to future-proof your AI messaging strategy. This week, episode 113 of the FiredUp! podcast is about mess...
FiredUp! - The Startup Marketing Podcast
In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
