In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
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In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
Are you trying to name a new startup or product in the age of AI search? With brand credibility and discoverability being more critical than ever, the old rules of naming no longer apply. Tune into this special 100th episode of FiredUp! as we welcome back our very first guest, naming expert Anthony Shore, to discuss the latest trends and strategies for naming in the AI era. This week, episode 100 of the FiredUp! podcast is about naming in the AI Era! Download the Multiplier Marketing ...
FiredUp! - The Startup Marketing Podcast
In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...
