First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
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First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
On the scent: Aerre and Floraly founder Alec Ramsey knows how to build cult brands
First Act
40 minutes
1 year ago
On the scent: Aerre and Floraly founder Alec Ramsey knows how to build cult brands
Alec Ramsey is a chronic overachiever. The Sydney-based serial entrepreneur builds globally successful brands like it’s a sport – the latest being cult budget-friendly fragrance brand Àerre, which creates convincing dupes of luxe perfumes so you don’t have to fork out for an exxy Tom Ford or Maison Margiela.
Disruption is his game. Flower delivery service Floraly uses tech to deliver fresher, more sustainable flowers. Churchill Gowns sells academic gowns online, undercutting universities by selling to directly students. His startup accelerator Idea Crunch helps founders prove their business models and get funding from investors.
And it all started with a novel idea in the schoolyard that made him his first $100. Alec Ramsey, welcome to First Act.
More info at aerre.co.
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First Act
First Act shares the origin tales and inspirational stories of Australia’s most innovative business owners and personalities. Hosted by Kochie’s Business Builders’ editors Cec Busby and Adam Bub, these frank conversations deliver a deep dive into the genesis of success. Cec, Adam and their guests unpack the motivations that fired up their journeys and explore the road travelled to reach their goals.
