In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., is joined by Darian Rodriguez Heyman and Cheryl Contee, MBA, co-authors of AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause, to demystify what artificial intelligence means for the social sector. Spoiler alert: it’s not a robot apocalypse, it’s an efficiency revolution. From donor research to budgeting, from strategic planning to personalized thank-you letters, AI isn’t just the future, it’s already on your desktop. As Darian puts it, AI is “the new electricity,” and when responsibly leveraged, it can energize every part of your mission.
But hold on to your server, there’s some fear in the air. Cheryl addresses common anxieties head-on, including worries about job loss, high costs, or that AI will take over the planet (or at least the inbox). Her response? “Sweetie, honey, baby… AI is already here.” And you’re probably already using it: think email filters, scheduling tools, and CRMs. The goal isn’t to replace humans; it’s to give them more time to do the human stuff, like building relationships and earning trust. With countless low-cost and free tools available, Cheryl argues that AI offers a chance to double your capacity, without doubling your payroll.
Of course, with great power comes great responsibility. Darian dives into the very real concerns about data privacy, accuracy, and inclusion. Whether it’s protecting donor information or acknowledging AI’s occasional habit of confidently making things up, the solution is human oversight and intentional design. He encourages nonprofits to build custom AI tools trained on their organization’s mission and voice, emphasizing that AI should always serve the people, never replace them. And while the tech is exciting, it’s not the hero of the story. The beneficiaries are. Always.
So what now? Cheryl and Darian offer a roadmap for using AI to raise more money, increase impact, and reconnect with supporters. From segmenting donors to boosting grantwriting, automating admin tasks to predicting major gift readiness, AI can help you do more with less, if you’re willing to learn the tools and keep your mission front and center. Because at the end of the day, AI doesn’t understand hunger or homelessness or the power of live theater. But you do. And now, with a little robot backup, you just might have the time to answer all those emails.
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In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., is joined by Darian Rodriguez Heyman and Cheryl Contee, MBA, co-authors of AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause, to demystify what artificial intelligence means for the social sector. Spoiler alert: it’s not a robot apocalypse, it’s an efficiency revolution. From donor research to budgeting, from strategic planning to personalized thank-you letters, AI isn’t just the future, it’s already on your desktop. As Darian puts it, AI is “the new electricity,” and when responsibly leveraged, it can energize every part of your mission.
But hold on to your server, there’s some fear in the air. Cheryl addresses common anxieties head-on, including worries about job loss, high costs, or that AI will take over the planet (or at least the inbox). Her response? “Sweetie, honey, baby… AI is already here.” And you’re probably already using it: think email filters, scheduling tools, and CRMs. The goal isn’t to replace humans; it’s to give them more time to do the human stuff, like building relationships and earning trust. With countless low-cost and free tools available, Cheryl argues that AI offers a chance to double your capacity, without doubling your payroll.
Of course, with great power comes great responsibility. Darian dives into the very real concerns about data privacy, accuracy, and inclusion. Whether it’s protecting donor information or acknowledging AI’s occasional habit of confidently making things up, the solution is human oversight and intentional design. He encourages nonprofits to build custom AI tools trained on their organization’s mission and voice, emphasizing that AI should always serve the people, never replace them. And while the tech is exciting, it’s not the hero of the story. The beneficiaries are. Always.
So what now? Cheryl and Darian offer a roadmap for using AI to raise more money, increase impact, and reconnect with supporters. From segmenting donors to boosting grantwriting, automating admin tasks to predicting major gift readiness, AI can help you do more with less, if you’re willing to learn the tools and keep your mission front and center. Because at the end of the day, AI doesn’t understand hunger or homelessness or the power of live theater. But you do. And now, with a little robot backup, you just might have the time to answer all those emails.
In this data-packed and donor-loving episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes Mark Rovner, JD, Founder of Sea Change Strategies to uncover the goldmine hidden in plain sight: mid-level donors. Nope, not the cast of that sitcom based in Indiana, but the generous souls giving between $1,000 and $10,000 annually who somehow manage to be both incredibly loyal and woefully neglected. Mark unpacks 12 years of research, including the most recent Missing Middle study, revealing that while mid-level donors represent just 1% of a typical donor file, they generate a whopping 30% of fundraising revenue.
So who are these mysterious middle givers? Demographically, they’re mostly women, average age 68, overwhelmingly white, and boast net worths north of $1 million. They’re twice as likely as average Americans to volunteer, often have multi-decade giving histories, and more than half plan to leave bequests. But here’s the kicker: most nonprofits still don’t have a formal strategy, or even one staff person, dedicated to nurturing these donors. "There’s no playbook," Mark laments, "and that’s the problem."
Rovner and his team have cracked the mid-level code with a psychographic playbook that splits these donors into three distinct segments: “All Business” (set-it-and-forget-it types), “Hands-On” (already engaged to the hilt), and the coveted “Engagement Seekers” (the folks who actually want more from you, and might even increase their giving if you ask nicely). The trick? Behavioral cues like email open rates, event RSVPs, and a good old-fashioned survey.
Bill and Mark wrap things up with a call to action that’s part love letter, part strategic roadmap: take stock of your donor pyramid, segment thoughtfully, and assign someone to mid-level stewardship. Because when nurtured properly, these donors don’t just stick around, they step up, give more, and even leave a legacy. As Mark puts it, “Stewardship at scale” is the way forward. If you’re ready to stop missing the middle, the full report is available for free at Sea Change Strategies. And remember, if you're still chasing only major gifts or blasting your annual fund, you're leaving real money, and meaningful relationships, on the table.
First Day Podcast
In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., is joined by Darian Rodriguez Heyman and Cheryl Contee, MBA, co-authors of AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause, to demystify what artificial intelligence means for the social sector. Spoiler alert: it’s not a robot apocalypse, it’s an efficiency revolution. From donor research to budgeting, from strategic planning to personalized thank-you letters, AI isn’t just the future, it’s already on your desktop. As Darian puts it, AI is “the new electricity,” and when responsibly leveraged, it can energize every part of your mission.
But hold on to your server, there’s some fear in the air. Cheryl addresses common anxieties head-on, including worries about job loss, high costs, or that AI will take over the planet (or at least the inbox). Her response? “Sweetie, honey, baby… AI is already here.” And you’re probably already using it: think email filters, scheduling tools, and CRMs. The goal isn’t to replace humans; it’s to give them more time to do the human stuff, like building relationships and earning trust. With countless low-cost and free tools available, Cheryl argues that AI offers a chance to double your capacity, without doubling your payroll.
Of course, with great power comes great responsibility. Darian dives into the very real concerns about data privacy, accuracy, and inclusion. Whether it’s protecting donor information or acknowledging AI’s occasional habit of confidently making things up, the solution is human oversight and intentional design. He encourages nonprofits to build custom AI tools trained on their organization’s mission and voice, emphasizing that AI should always serve the people, never replace them. And while the tech is exciting, it’s not the hero of the story. The beneficiaries are. Always.
So what now? Cheryl and Darian offer a roadmap for using AI to raise more money, increase impact, and reconnect with supporters. From segmenting donors to boosting grantwriting, automating admin tasks to predicting major gift readiness, AI can help you do more with less, if you’re willing to learn the tools and keep your mission front and center. Because at the end of the day, AI doesn’t understand hunger or homelessness or the power of live theater. But you do. And now, with a little robot backup, you just might have the time to answer all those emails.
