25% of the electorate may be at large — “Double Negative” voters who do not like President Biden and do not like Donald Trump, and a subset of this group won't vote for either, leading to a substantial third-party vote. This potentially game-changing segment of the electorate has not been identified, has not been modeled and has not been targeted precisely with nuanced communications.

But now, we may have a model to change that elusive standing. Listen to learn more about a new, unique model identifying these “Double Negatives.”

The team on this project carries with it the experience of decades in the field of electoral politics, research and targeted messaging. Applying practical knowledge to this pivotal issue are TargetSmart, represented by veteran political strategist Tom Bonier and predictive modeling expert Danny Metcalf; Geoff Garin, President of Hart Research; and Page S. Gardner, Principal of PSG Consulting.