You and your team are probably already talking about AI – with each other, customers, and friends and family. What really shapes these conversations is not the technology, but the stories. Whether it’s robotic dogs helping residents in aged care, AI stopping bank scams, or AI contributing to climate change, the stories you share influence how your team feels about AI and how ready they are to embrace it.

https://swiy.co/go-your-ai-narrative

As a leader, what stories are you telling about AI in your team?

I was speaking recently at a sales conference for a large technology company in Australia. My client wanted me to talk to their salespeople about AI – and in particular, they wanted me to share interesting stories about AI they could share with customers.

I was impressed they were looking at AI this way. These top-performing salespeople already have the technical knowledge to talk about AI from a tech perspective. And they have the sales skills to craft good sales conversation. But they also realised the value of stories in capturing attention and delivering key messages.

This is true not only in sales conversations but in every conversation happening with your team right now. They are already talking about AI between themselves, to their peers, to friends and family, and even to customers and other external stakeholders. And they are not talking directly about the AI technology, but sharing stories about its impact.

So, what stories are YOU telling about AI?

With this group of salespeople and account managers, I shared many AI stories – across many industries and sectors – and coached them on how to use these stories in their conversations.

Some were about the positive impacts of AI – for example, robotic dogs helping residents in aged care homes by giving them additional companionship. Or stories of AI stopping cyber-hackers. Or AI alerting bank customers of scanners. Or AI in the public sector improving communication between government and the public.

There are also stories about the dangers and risks of AI – such as AI “hallucinating” to make up case studies in consultants’ reports. Or the impact of AI use on climate change. Or cyber-hackers using AI to infiltrate secure systems.

Whether positive or negative,these stories shape the way people think about AI.

What stories are you telling about AI? Choose stories that reinforce the messages you want to share, so you can bring your people along on the AI journey.

For more about bringing people on the AI journey, join my next free public online leadership presentation about rethinking AI for 2026 and beyond.

Register for the virtual masterclass:

https://swiy.co/go-your-ai-narrative

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