Copywriting an Aspect of Feelings

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Fitness Franchise Podcast

Bryce Henson

64 episodes

1 day ago

So you have a passion for fitness and the desire to start your own business. But launching a massively successful fitness business is extremely complex...the systems, operations, hiring, firing, coaching, sales, and marketing are critical to success. Where do you even start? This show will give you the answers. Here is Bedros Keuilian & Bryce Henson, your hosts of the Fitness Franchise Podcast, a show dedicated to helping fitness entrepreneurs launch and grow successful gyms!

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Copywriting an Aspect of Feelings

Fitness Franchise Podcast

1 hour 9 minutes 24 seconds

3 years ago

Copywriting an Aspect of Feelings

Your host, Bryce Henson interviews one of the top email copywriters in the world. Ian Stanley, the persuasion hitman who has sold over $100M in products and services online and off since 2014. Hear Ian’s backstory of how he discovered copywriting and excelled his skills and career in such a short time.

In this episode Byrce asks Ian some very detailed questions around copywriting, stay tuned to learn extremely valuable content. Learn how having a good operations team, copywriter, and media buyer are the top three categories you need to implement to succeed.

01:05 - Bryce introduces today’s guest, stand up comedian and one of the world's best copywriters Ian Stanley
02:05 - Ian gives us his back story from living in a mobile home at 19 years old to writing e books, teaching tennis, and trying to sell stuff online to becoming an amazing copywriter.
07:35 - Bryce asks Ian why he chose the copywriter route versus sales, learn about his journey through learning copywriting.
15:35 - Learn how to make money while you sleep with a good operations team, copywriter, and media buyer.
20:23 - Hear how the first line is the most important and opening with a story is the most effective way.
35:40 - Follow along as Ian dives deeper into how copy works from an aspect of feelings. Learn how your big idea (the hook) is the most important part of your copy.
47:05 - Ian and Bryce talk about having conviction as a sales person, listen along to hear how important it is to believe in what you are selling.
54:00 - Bryce asks Ian to share his strategy and reasoning for writing shorter copy with less commas, stay tuned for the details.
59:45 - Bryce’s famous lightning round Q&A. Q: What is the best advice you have received? A: Don’t do a bunch of different things, focus on one thing and get really good at it. Q: Book recommendation? A: “The Surrender Experiment” by Michael Alan Singer and “The Big Leap” by Gay Hendricks. Q: The best habit you have acquired? A: Not touching your phone for the first couple hours of the day.
01:08:00 - Find Ian on Instagram @becomingianstanley and @almostpassiveincome as well as www.feedthwolf.com and www.persuasionhitman.com

“The writing isn’t as important as the idea ”

-Ian Stanley

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