In this episode of Flipcast, Varun Duggirala converses with Saloni Shah, Chief Marketing and Digital Officer at L'Oreal India, discussing her journey in the industry and unveiling the drastic transition in the marketing and advertising landscape. They discuss embracing the latest industry trends, building their audiences, and evaluating the yield from digital marketing efforts. Saloni also delves into how digitization has democratized the beauty industry, streamlining access to consumers and underpinning successful brand narratives. Additionally, they talk about utilizing artificial intelligence, influencing consumer behavior, prioritizing sustainability, and the evolving skill sets required for marketers in the current era.