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Floor 9
IPG Media Lab
178 episodes
3 weeks ago
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

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Technology
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All content for Floor 9 is the property of IPG Media Lab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Technology
Society & Culture
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Episode 157: 2024 Developer Conferences are all about AI
Floor 9
35 minutes 25 seconds
1 year ago
Episode 157: 2024 Developer Conferences are all about AI

May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments and competitive landscape.


In this episode, Chelsea Freitas from our strategy team, along with Ryan Miller and Tom Trudeau from our partnerships team, took the Floor 9 mic and discussed all the highlights from the recent developer conferences, including:


  • Microsoft’s hardware-centric Surface event - 0:52
  • Is AI-powered Surface laptops a legitimate competitor to Apple? - 3:27
  • AI-powered Recall feature for the Copliot+ PCs - 5:01
  • Key announcements from Microsoft's Build event - 9:03
  • Will people call them “AI” as more AI-powered features become productized - 15:25
  • The advertising implications of Copilot and Microsoft’s AI features - 16:45
  • Key announcements from Google’s I/O developer event - 19:55
  • The impact of Google rolling out AI search - 21:23
  • Google integrating Gemini AI into its suite of popular products - 24:31
  • Google’s new multimodal AI-powered creative tools - 29:03
  • Last thoughts on the AI race and wrap up - 32:52


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

Floor 9
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

Hosted on Acast. See acast.com/privacy for more information.