Selena Gomez's 'Rare' came after a period of experimentation for one of the most popular people on earth. She had collaborated with dance producers and had a string of excellent standalone releases so 'Rare' could've been anything. 'Lose You To Love Me' instantly became her first #1 - a startingly honest ballad unlike anything she's ever done before - and the bar for 'Rare' was set high. Was it met? Probably not but we get into it all here.