Blooming in the City with Marisa of Urban Floral Farmlet: Season 2 Episode 7

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Flower Farming in New Zealand

Jo Robinson

14 episodes

1 week ago

Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa. I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.

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Blooming in the City with Marisa of Urban Floral Farmlet: Season 2 Episode 7

Flower Farming in New Zealand

49 minutes 49 seconds

1 week ago

Blooming in the City with Marisa of Urban Floral Farmlet: Season 2 Episode 7

In this episode of Flower Farming in New Zealand, host Jo Robinson welcomes Marisa from Urban Floral Farmlet.

They discuss Marisa's journey from a corporate career to flower farming, the challenges of urban farming, and the impact of COVID-19 on her business.

Marisa shares insights on growing flowers in limited spaces, the importance of community, and her experiences with various growing and floristry courses. The conversation also touches on the significance of local support and the joy flowers bring to people's lives.

Takeaways

• Marisa transitioned from a corporate career to flower farming during COVID-19.

• Urban farming presents unique challenges and opportunities.

• Community support is vital for local businesses.

• Floristry courses offer valuable insights but may not suit everyone.

• COVID-19 prompted a shift towards local and sustainable practices.

• Marisa values the joy flowers bring to people's lives.

• Growing flowers in urban spaces requires creativity and adaptability.

• The Floret Scholarship provided Marisa with valuable resources.

• Marisa emphasizes the importance of work-life balance.

• Local collaborations enhance business resilience.

Marisa's words of wisdom:

Growing flowers in the city is unique.

Flowers bring joy to people's lives.

Community support is vital

Urban farming requires creativity.

Local collaborations are key.

Work-life balance is crucial.

The Floret Scholarship was invaluable.

Local businesses need community support.

Chapters

• 02:04 Impact of COVID-19

• 06:36 Urban Farming Challenges

• 13:47 Introduction and Marisa's Background

• 17:19 Floristry Courses and Insights

• 28:51 Community and Local Support

• 43:47 Joy and Passion for Flowers

Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz

Support Our Work!

Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:

• · Advertising in an episode

• · Sponsoring an episode or a season or you can

• · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠

Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele

Key words:

#flowerfarminginNZ

#nzflowergrowers

#nzflorists

#sustainablefloristry

#sustainableflowerfarming

#flowerfarming

#urbanflowerfarming

#NewZealandFlowerFarmers

#localbusiness

#UrbanFloralFarmlet

#JoRobinson