In this episode, Jo Robinson interviews Peter Brown, CEO of United Flower Growers (UFG), discussing the role of UFG in the New Zealand flower market.
They explore UFG's mission to provide a fair marketplace for flower growers and buyers, the importance of technology in auction services, and the innovations being introduced to enhance trading systems.
The conversation also addresses barriers faced by growers, the significance of personal relationships in the industry, and advice for those looking to engage with UFG.
Takeaways
• UFG is New Zealand's largest flower broker, connecting growers and buyers.
• The mission of UFG is to provide a fair and effective marketplace.
• Technology plays a crucial role in modernizing auction services.
• Innovations like future bidding and buy now options enhance buyer experience.
• Geographical location can be a barrier for some growers.
• UFG offers support and guidance for new growers entering the auction system.
• Building personal relationships is key in the flower industry.
• Buyers and sellers are equally important in the marketplace.
• Feedback from growers is welcomed to improve UFG services.
• Regular participation in auctions helps establish a grower's brand.
Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz
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Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele
Keywords #United Flower Growers #UFG #flower farming #New Zealand flowers, #auction services # flower growers #florists #technology #flower market #logistics, #flower industry
Chapters
00:00 Introduction to UFG and Its Mission
02:14 Who does UFG mainly supply?
03:05 Proud of the way that UFG connects to those in the industry.
03:21 UFG's Market Position and Business Model
03:37 How does UFG define its position as a business?
04:31 Innovations in Auction Services
06:53 Challenges and Solutions for Growers
09:37 Enhancing Buyer-Grower Connections
11:40 Standards and Support for Growers
12:50 Biggest barrier to sending product to auction?
15:03 Second Grades
16:39 Building Relationships with Growers
19:32 The Advantages of Being a Large Organization
20:32 Navigating Buyer and Seller Accounts
22:06 Timing for Account Setup
22:32 Logistics and Freight Solutions
24:59 Balancing Buyer and Seller Needs
26:12 Empowering Growers to Focus on Production
28:15 Future Innovations at UFG
30:09 Final Advice for Growers
31:35 The Role of UFG in the Flower Industry