In this deeply authentic conversation, Vince Le Bon reveals how he transformed from self-doubt and industry skepticism to becoming the globally recognised founder of Rollie Nation, designing for NBA MVP James Harden and building a footwear empire across 11 countries. But this isn't your typical entrepreneurial success story - Vince shares the profound personal journey that led him to prioritise family happiness over business growth and how his creative process became the foundation for everything he builds. What makes Vince's approach revolutionary? While most founders chase growth at any cost, Vince teaches the three pillars of sustainable success - Self, Relationships, and Wealth - revealing why you must start with yourself first and why he'd sell his business before sacrificing family happiness. His methodology goes beyond traditional business advice to authentic leadership, helping entrepreneurs overcome the "mental prison" of constantly restarting their brand every few years due to market volatility. Discover why he believes most founders get stuck chasing ego projects instead of purpose-driven work, how his meditation and ice bath practices regulate his nervous system for creativity, and why being authentically yourself in business will become your greatest competitive advantage. We explore the dangers of tall poppy syndrome in Australia, the importance of creating the right environment for flow states, and why trauma and struggle might be essential for entrepreneurs to step into their most confident, authentic selves. 04:26 - The biggest challenges facing Australian retailers and his brand experience philosophy 08:03 - How COVID forced a 30-day sprint that generated 92% of monthly sales 10:11 - Why he shortens sprint cycles from 90 to 60 days during volatile times 14:26 - The stop-start-continue framework and what he identified to stop doing 18:51 - Working with NBA MVP James Harden and the wild journey to that collaboration 21:01 - How creativity drives everything and why it's his primary fuel source 23:26 - When flow hits a brick wall - getting out of the "I don't want to be here" energy 26:03 - His triangle framework: Self, Relationships, and Wealth - and why you must start with yourself 27:03 - How he brings his family into his world and why he'd sell before jeopardising them 31:18 - Dealing with tall poppy syndrome and the Porsche story that changed his perspective 38:18 - Living authentically in New York vs Australia and removing the cloth from your torch 41:05 - Why he has 10 years left to build a global brand and the clarity that brings 45:49 - The difference between building for creativity vs. ego and calling out his own bullshit 49:15 - How Rollie evolved from a travel shoe to representing diversity, creativity, and flow states Follow Vincent Lebon: Instagram: https://www.instagram.com/vince_lebon Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1 Mark's Businesses: Presence Real Estate: https://presence.realestate/Nexr: https://nexr.com.au/