From viral video success to building a thriving spray foam business, Michael Clark shares his journey, lessons, and growth strategies on Foam to Fortune.
Discover how social media, sales strategies, and mindset shifts can transform your business and open new opportunities in the spray foam industry.
🔑 In This Episode You’ll Learn:
How Michael Clark’s viral video kickstarted his business growth
The role of social media in building trust, branding, and sales
Overcoming early challenges in spray foam contracting
Sales strategies, pricing, and connecting with customers authentically
Leadership, delegation, and building a motivated team
Work-life balance, personal freedom, and future growth plans
Insights on regulation, certification, and industry standards
👤 Guest Info:
Michael Clark – Entrepreneur, viral video creator, and spray foam business owner
Links:
clarksprayfoam.com
Instagram: Clark Spray Foam
Instagram: clarkstar_atlnuker
💡 Sponsors:
FoamBid.co – The contractor bidding marketplace for spray foam jobs.
Spray Foam Genius Marketing – Helping contractors grow through digital marketing strategies.
👉 Learn more at:
🔔 Subscribe for more spray foam business growth content:
⏱️ Timestamps (Chapters)
0:00 – Introduction to the Podcast and Guest
2:04 – Michael Clark’s Background and Viral Video Success
3:34 – Creating Engaging Social Media Content
6:07 – Business Growth and Opportunities from Social Media
6:53 – Michael’s Entry into Spray Foam Industry
9:02 – Burning the Boats: Commitment to Success
13:01 – Challenges of Early Spray Foam Work
15:59 – Podcast Studio Arrival and Casual Conversation
16:50 – Failures and Mindset in Business Growth
18:06 – Michael’s Upbringing and Mindset Development
19:35 – Faith, Gratitude, and Helping Others
20:35 – Business Growth, Customer Trust, and Sales Approach
23:08 – Sales Strategy and Personal Branding
26:40 – Michael’s Sales Experience and Customer Connection
28:38 – Human Connection in Sales vs. Traditional Selling
31:03 – Pricing Strategy and Follow-up Process
31:56 – Use of CRM and Memory in Managing Sales
33:40 – Mistakes, Learning, and Managing Employees
39:01 – Handling Employee Errors and Insurance
40:21 – Process Improvement and Employee Value
41:54 – Impact of Business on Employees’ Lives
43:56 – Diversity and Hard Work in the Team
45:08 – Delegation, Growth, and Renewed Energy
46:27 – Work-Life Balance and Personal Fulfillment
48:16 – Freedom and Experiences Enabled by Success
49:27 – Family and Future Plans
50:45 – Social Media and Marketing Approach
52:03 – Creativity and Breaking the Box in Business
53:33 – Authenticity and Overcoming Fear of Judgment
54:54 – Marketing Boldness and Public Interaction
56:36 – Viral Video Ideas and Personal Branding with Cowboy Hat
58:50 – Custom Cowboy Hat Story and New Media Look
61:21 – Origin of Clark Star ATL Nuker Brand
63:17 – Closing Remarks and Podcast Wrap-up
64:28 – Discussion on Regulation in Spray Foam Industry
66:44 – Benefits and Challenges of Regulation
68:13 – Value-Driven Business vs. Competition
69:12 – Certification and Industry Standards
70:21 – Final Thoughts on Business Growth and Future Plans
73:26 – Closing and Farewell
📌 Hashtags
#SprayFoamBusiness #ContractorMarketing #FoamToFortune #EntrepreneurshipPodcast #SocialMediaGrowth #ViralVideoSuccess