Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.
In this episode, we explore how to shift that perspective.
We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your services to reflect it.
THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡
Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.
RESOURCES WE MENTION:
The ChatGPT Prompt:
Create a buyer persona for a marketing director [Job Role] with [10 Years Experience] who works at a company in a in the [food and beverage industry] in Europe [Location] doing £50million [Average Annual Revenue] who is interested in purchasing [food photography services]. Include the following information:
Name: fictional nameResponsibilities: Top 5 roles or dutiesGoals: top 5 goals or motivationsChallenges: top 5 needs or challengesDaily Life: a short backstory including relevant emotions
Marta's socials:
https://foodsbymarta.com/
Linda's socials:
https://lindahermansphotography.com/
Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.
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