In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux

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Focus On Brand

Focus Lab

104 episodes

1 week ago

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

Design

Arts

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A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

Design

Arts

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In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux

Focus On Brand

39 minutes 15 seconds

1 year ago

In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux

Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution. In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment without taking away autonomy from the larger team, dig into what the right mindset is to have when approaching a big brand change, and so much more. Whether you're a business owner, marketer, or creative we think you'll find some valuable insights from John!

--- Learn more about Flag & Frontier: 👉 https://www.flagandfrontier.com/ Subscribe to John's newsletter, The Narrative Field Guide: 👉 https://www.narrativefieldguide.com/subscribe