Few people understand the power of branding in sports better than Will Misselbrook who led the rebranding campaign for the Washington Commanders while being the first person to hold the title of Chief Creative Officer in the history of the NFL. Will then brought his passion and creativity to the LA Galaxy, where he helped to revitalize and reimagine a new era for the Galaxy, helping to capture $25M in ticket sales and over $34M in brand partnership revenue. In this conversation, Noah and Wil...
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Few people understand the power of branding in sports better than Will Misselbrook who led the rebranding campaign for the Washington Commanders while being the first person to hold the title of Chief Creative Officer in the history of the NFL. Will then brought his passion and creativity to the LA Galaxy, where he helped to revitalize and reimagine a new era for the Galaxy, helping to capture $25M in ticket sales and over $34M in brand partnership revenue. In this conversation, Noah and Wil...
Dr Joe LaPlaca: Optimizing Vision and Cognitive Performance Driven by Metrics and Data
FocusMatters
59 minutes
1 month ago
Dr Joe LaPlaca: Optimizing Vision and Cognitive Performance Driven by Metrics and Data
In this conversation, Dr. Joe LaPlaca discusses the critical role of vision in sports performance and how his facility, Aries Elite Sports Vision, addresses the often-overlooked aspects of visual and cognitive training for athletes. He emphasizes the importance of comprehensive assessments, the distinction between sight and vision, and the integration of cognitive training tools like NeuroTrainer. Dr. LaPlaca also highlights the significance of physical fatigue on decision-making and the need...
FocusMatters
Few people understand the power of branding in sports better than Will Misselbrook who led the rebranding campaign for the Washington Commanders while being the first person to hold the title of Chief Creative Officer in the history of the NFL. Will then brought his passion and creativity to the LA Galaxy, where he helped to revitalize and reimagine a new era for the Galaxy, helping to capture $25M in ticket sales and over $34M in brand partnership revenue. In this conversation, Noah and Wil...
