Few people understand the power of branding in sports better than Will Misselbrook who led the rebranding campaign for the Washington Commanders while being the first person to hold the title of Chief Creative Officer in the history of the NFL. Will then brought his passion and creativity to the LA Galaxy, where he helped to revitalize and reimagine a new era for the Galaxy, helping to capture $25M in ticket sales and over $34M in brand partnership revenue. In this conversation, Noah and Wil...
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Few people understand the power of branding in sports better than Will Misselbrook who led the rebranding campaign for the Washington Commanders while being the first person to hold the title of Chief Creative Officer in the history of the NFL. Will then brought his passion and creativity to the LA Galaxy, where he helped to revitalize and reimagine a new era for the Galaxy, helping to capture $25M in ticket sales and over $34M in brand partnership revenue. In this conversation, Noah and Wil...
Send us a text Everyone who ever picks up a club learns quickly that golf is a game reliant on mental skills. No other sport has the "rest" to "activity" ratio of golf, and therefore, no other sport gives you more time to dwell on your performance. Great golfers use this time to tune their mental game. Others use it to wallow in distress. In this episode, I am joined by one of the premier mental skills coaches in the US. Rick Sessinghaus is the Director of FLOWCODE and has spent his career he...
FocusMatters
Few people understand the power of branding in sports better than Will Misselbrook who led the rebranding campaign for the Washington Commanders while being the first person to hold the title of Chief Creative Officer in the history of the NFL. Will then brought his passion and creativity to the LA Galaxy, where he helped to revitalize and reimagine a new era for the Galaxy, helping to capture $25M in ticket sales and over $34M in brand partnership revenue. In this conversation, Noah and Wil...
