In the very first episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.
The conversation dives into how AI and Large Language Models (LLMs) are reshaping the way we think about search, content creation, and user experience — and what that means for search marketers today.
The episode also features a spotlight on Koen Leenmans’ main stage talk, “Accelerating Results with SEO A/B Testing & Edge SEO.” In this segment, Koen explains:
Why SEO A/B testing is essential for proving ROI and prioritizing what really works.