In this third episode of FolloTalks, we explore the rapidly changing world of ecommerce in search, with a special focus on SEO and the rise of AI-driven discovery tools like ChatGPT.
Your host, Anouk Sintniklaas, is joined by three of Follo’s top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — for a conversation on how search behavior is shifting, and what ecommerce brands need to do to stay visible in this evolving landscape.
🧠 Topics we cover:
The impact of OpenAI’s new shopping features in ChatGPT
How AI is changing product discovery and recommendation
What “Generative Engine Optimization (GEO)” means for modern SEO
2025 SEO trends: intent-based content, user experience, and AI-generated copy
How ecommerce brands can remain authentic while embracing AI tools
Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at www.folloagency.com