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Follow the Gradient
Follow the Gradient
58 episodes
4 days ago
Insider knowledge and real stories about how to build a scaleup in Europe while staying sane. Each week founders Melanie Gabriel and Christian Woese pick for you the latest startup news, dive deep into one specific question on a founder's or startup operator's mind and share how to solve the challenge together with an expert. Follow the Gradient and stay tuned.
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Entrepreneurship
Business
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All content for Follow the Gradient is the property of Follow the Gradient and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Insider knowledge and real stories about how to build a scaleup in Europe while staying sane. Each week founders Melanie Gabriel and Christian Woese pick for you the latest startup news, dive deep into one specific question on a founder's or startup operator's mind and share how to solve the challenge together with an expert. Follow the Gradient and stay tuned.
Show more...
Entrepreneurship
Business
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How to Find Real Product-Market Fit: Rob Snyder’s Playbook for B2B Startups [Summer Best Of Series]
Follow the Gradient
33 minutes 44 seconds
3 months ago
How to Find Real Product-Market Fit: Rob Snyder’s Playbook for B2B Startups [Summer Best Of Series]

In this episode, Rob Snyder, founder of Waffle and Reframe and Harvard Innovation Labs Fellow, shares his no-nonsense approach to finding product-market fit for early-stage B2B startups. After spending two years in what he calls the "pain cave" without traction, Rob developed four key frameworks that have helped founders grow from zero to over one million in annual recurring revenue.

You’ll learn

  • How to define and track product-market fit in practical terms
  • Four frameworks to escape the pain cave and build real traction
  • How to develop a minimum viable sales process
  • What it takes to engage the right early customers


Rob's approach is grounded in experience and focused on results. If you're navigating early-stage growth, this episode offers clear, actionable advice.

Sign up for exclusive insights from Rob that didn’t make it into the episode at followthegradient.io.

Follow the Gradient
Insider knowledge and real stories about how to build a scaleup in Europe while staying sane. Each week founders Melanie Gabriel and Christian Woese pick for you the latest startup news, dive deep into one specific question on a founder's or startup operator's mind and share how to solve the challenge together with an expert. Follow the Gradient and stay tuned.