
What do robots, risk, and resilience have in common? In this episode, Roman Hölzl, founder and CEO of RobCo, shares how he went from elite freestyle skier to building one of Europe’s most capital-efficient robotics startups.
We get into what it takes to sell robots to people who don't want to buy robots, how to say no to average and build a Champions League culture, and move hardware at software speed – all while staying sane under extreme pressure.
And yes, we unpack that one night in 2012 that still shapes how Roman leads today.
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