Erewhon, the buzzy LA-based grocery chain, Erewhon, is known for selling things like 20$ smoothies with hyaluronic acid and 30$ jugs of oxygenated water. It's understandably earned its viral reputation as “America’s Most Expensive Grocery Store.” But it might come as a surprise to recent customers and haters alike, that the health-food store actually has its roots in a mission of world peace.

MOLD's Senior Editor, Isabel Ling discusses with Ludwig Hurtado on this episode of the Food Futures podcast, revealing the untold story of how this grocer got from Boston to Beverly Hills. 

Read Isabel's full story for MOLD here.