Send us a text Building one successful food brand is hard enough. But what if you could leverage your existing production to create multiple brands that serve different markets and price points? In this episode of Foodpreneur with Chelsea Ford, I chat with sisters and co-founders Michelle Blyth and Justine Curtis from Cremorne Street Bakers, Balmain Baking Co., and cookï. Over eight years, they've built a wholesale baking business that now operates across three distinct brands - each serving ...
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Send us a text Building one successful food brand is hard enough. But what if you could leverage your existing production to create multiple brands that serve different markets and price points? In this episode of Foodpreneur with Chelsea Ford, I chat with sisters and co-founders Michelle Blyth and Justine Curtis from Cremorne Street Bakers, Balmain Baking Co., and cookï. Over eight years, they've built a wholesale baking business that now operates across three distinct brands - each serving ...
#142 How to Market Your Way Onto (and Stay On) the Shelf
Foodpreneur with Chelsea Ford
37 minutes
3 weeks ago
#142 How to Market Your Way Onto (and Stay On) the Shelf
Send us a text You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need. In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric. I share real examples from brands that are crushing it. You'll hear about bra...
Foodpreneur with Chelsea Ford
Send us a text Building one successful food brand is hard enough. But what if you could leverage your existing production to create multiple brands that serve different markets and price points? In this episode of Foodpreneur with Chelsea Ford, I chat with sisters and co-founders Michelle Blyth and Justine Curtis from Cremorne Street Bakers, Balmain Baking Co., and cookï. Over eight years, they've built a wholesale baking business that now operates across three distinct brands - each serving ...
