From Softball to Shaboozey: Heather Vassar’s Playbook

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Football Is Sexy

Football Is Sexy and Unplugged Studios

44 episodes

1 day ago

Welcome to "Football Is Sexy!" Led by our passionate CEO, Monica Madrid, we celebrate women's love for football. Dive into discussions, stories, and tutorials that empower and educate. Whether a die-hard fan or a rookie fan, we unite everyone under the banner of football's allure. Our mobile app, chic apparel, and this podcast aim to make football even sexier. Like, subscribe, and join our movement! Visit: www.Footballissexy.com 🏈💃

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From Softball to Shaboozey: Heather Vassar’s Playbook

Football Is Sexy

57 minutes

1 month ago

From Softball to Shaboozey: Heather Vassar’s Playbook

Heather Vassar shares how an athlete’s mindset shaped her journey from Texas Tech softball standout to one of Nashville’s most powerful music executives. She led more than 450 global campaigns, helped launch Shaboozey’s breakout success, and worked with legends like Dolly Parton, George Strait, Carrie Underwood, Chris Stapleton, and Kacey Musgraves.

She breaks down consistency, discipline, digital strategy, and the athlete mentality needed to build artists in a fast-changing industry—all while launching her own label.

Follow Heather:
https://www.instagram.com/heathervassar

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Instagram: https://www.instagram.com/footballissexy
Facebook: https://www.facebook.com/footballissexy
TikTok: https://www.tiktok.com/@footballissexy

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